Marketing

45 entities and 267 agent-callable operations in marketing. Each operation is addressed as {mega_tool}/marketing/{entity}/{operation} and carries the same permission check over MCP and REST.

`ab_test`

Operation	Mega-tool	What it does
`assign`	`smart_action`	Assign a marketing Lead to one of a RUNNING test's variants.
`breakdown`	`report_query`	Get ab test breakdown by dimension
`create`	`entity_crud`	Create a new A/B test
`declare_winner`	`smart_action`	Declare a variant the winner: the test completes, the variant is flagged, and — for a cadence-step test — the winning subject/body is promoted onto the step…
`delete`	`entity_crud`	Delete an A/B test (soft delete)
`get_transitions`	`workflow_action`	Get available transitions for a ab test
`list`	`entity_crud`	List A/B tests with filtering
`read`	`entity_crud`	Get detailed A/B test information
`search`	`entity_crud`	Search A/B tests
`start`	`smart_action`	Start an A/B test (campaign or cadence-step).
`stop`	`smart_action`	Stop an A/B test: status COMPLETED and end_date stamped if unset.
`summary`	`report_query`	A/B test outcome analytics and participation
`transition`	`workflow_action`	Transition ab test to a new status
`trend`	`report_query`	Get ab test trend over time
`update`	`entity_crud`	Update an A/B test

`ab_test_event`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new ab test event
`delete`	`entity_crud`	Delete a ab test event
`list`	`entity_crud`	List ab_test_events with filtering and pagination
`read`	`entity_crud`	Get detailed ab test event information
`search`	`entity_crud`	Search ab_test_events with fuzzy matching
`update`	`entity_crud`	Update an existing ab test event

`ab_test_participant`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new ab test participant
`delete`	`entity_crud`	Delete a ab test participant
`list`	`entity_crud`	List ab_test_participants with filtering and pagination
`read`	`entity_crud`	Get detailed ab test participant information
`search`	`entity_crud`	Search ab_test_participants with fuzzy matching
`update`	`entity_crud`	Update an existing ab test participant

`ab_test_result`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new ab test result
`delete`	`entity_crud`	Delete a ab test result
`list`	`entity_crud`	List ab_test_results with filtering and pagination
`read`	`entity_crud`	Get detailed ab test result information
`update`	`entity_crud`	Update an existing ab test result

`ab_test_variant`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new ab test variant
`delete`	`entity_crud`	Delete a ab test variant
`list`	`entity_crud`	List ab_test_variants with filtering and pagination
`read`	`entity_crud`	Get detailed ab test variant information
`search`	`entity_crud`	Search ab_test_variants with fuzzy matching
`update`	`entity_crud`	Update an existing ab test variant

`analytics`

Operation	Mega-tool	What it does
`ab_test_results`	`smart_action`	A/B test results
`attribution`	`smart_action`	Marketing attribution report
`audience_builder`	`smart_action`	Audience segment builder
`budget_tracker`	`smart_action`	Campaign budget tracker
`campaign_calendar`	`smart_action`	Campaign calendar
`campaign_performance`	`smart_action`	Campaign performance summary
`channel_roi`	`smart_action`	Channel ROI comparison
`content_ranking`	`smart_action`	Content performance ranking
`email_generator`	`smart_action`	Email content generator
`email_optimizer`	`smart_action`	Email schedule optimizer
`funnel_analysis`	`smart_action`	Funnel conversion analysis
`lead_scoring`	`smart_action`	Lead scoring

`attribution`

Operation	Mega-tool	What it does
`attribution_by_model`	`report_query`	Multi-touch attribution analysis (first-touch, last-touch, linear, time-decay) over Visitor + VisitorSession utm touchpoints, scoped to visitors whose linked…

`audience`

Operation	Mega-tool	What it does
`build_segment`	`smart_action`	Build a marketing audience segment from CRM Leads or Contacts using faceted filters (status, engagement, recency, tags, geo, recency).

`campaign`

Operation	Mega-tool	What it does
`activate`	`workflow_action`	Activate a campaign to start running
`archive`	`workflow_action`	Archive a completed campaign
`compare_channel_roi`	`report_query`	Compare ROI, spend, conversions and CPA across marketing channel types (EMAIL, SOCIAL, DISPLAY, SEARCH, CONTENT, EVENT).
`comparison`	`report_query`	Compare performance across multiple campaigns
`complete`	`workflow_action`	Mark a campaign as completed
`create`	`entity_crud`	Create a new marketing campaign
`email_metrics`	`report_query`	Get detailed email campaign metrics and engagement analysis
`list`	`entity_crud`	List marketing campaigns with filtering and pagination
`pause`	`workflow_action`	Pause an active campaign
`performance`	`report_query`	Get campaign performance metrics and ROI analysis
`read`	`entity_crud`	Get detailed campaign information
`schedule`	`workflow_action`	Schedule a campaign with start and end dates
`update`	`entity_crud`	Update an existing campaign

`campaign_metrics`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create campaign metrics
`delete`	`entity_crud`	Delete campaign metrics (soft delete)
`list`	`entity_crud`	List campaign metrics with filtering
`read`	`entity_crud`	Get detailed campaign metrics
`search`	`entity_crud`	Search campaign metrics
`update`	`entity_crud`	Update campaign metrics

`consent_record`

Operation	Mega-tool	What it does
`list`	`entity_crud`	List consent_records with filtering and pagination
`read`	`entity_crud`	Get detailed consent record information
`search`	`entity_crud`	Search consent_records with fuzzy matching

`content_asset`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new content asset
`delete`	`entity_crud`	Delete a content asset
`list`	`entity_crud`	List content_assets with filtering and pagination
`rank_by_engagement`	`smart_action`	Rank ContentAsset rows by an engagement proxy.
`read`	`entity_crud`	Get detailed content asset information
`search`	`entity_crud`	Search content_assets with fuzzy matching
`update`	`entity_crud`	Update an existing content asset

`deliverability`

Operation	Mega-tool	What it does
`dns_records`	`report_query`	The exact DNS rows to publish for the sending domain — 3 DKIM CNAMEs, MAIL-FROM MX + SPF TXT, DMARC TXT — each with type/name/value, priority, verified state…
`health_check`	`smart_action`	End-to-end deliverability health check: refresh SES posture + resolve DNS, then return a boolean pass/fail matrix (identity present…
`metrics`	`report_query`	Deliverability reputation metrics for this org: sent / delivered / bounced / complained counts and the bounce-rate + complaint-rate with the SES account…
`posture`	`report_query`	Full SES deliverability posture for this org: identity summary (no secret fields), DKIM/SPF/DMARC/MAIL-FROM verification state, sandbox vs production, daily…
`quota`	`report_query`	Current SES send quota for this org: daily cap (Max24HourSend), max send rate per second, sent-last-24h, and sandbox state.
`refresh_quota`	`smart_action`	Pull the current SES send quota (GetSendQuota — daily cap, max send rate, sent-last-24h) and persist it onto the org's SesSenderIdentity.
`request_production_access`	`smart_action`	Submit the SES sandbox→production access request (PutAccountDetails) for the org's identity.
`territory_readiness`	`report_query`	Per-territory campaign readiness for this org: total leads, emailable count, valid-email count, suppressed count, net-emailable, already ingested into…
`verify_identity`	`smart_action`	Live-poll SES for domain/DKIM/MAIL-FROM verification, resolve the published DNS (incl.
`webhook_health`	`report_query`	SNS/SES bounce-complaint webhook health for this org: subscription confirmed?, last event timestamp, and the derived healthy flag.

`email_campaign`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new email campaign
`delete`	`entity_crud`	Delete an email campaign
`list`	`entity_crud`	List email campaigns with filtering and pagination
`optimize_send_time`	`smart_action`	Recommend optimal UTC send hours for marketing email campaigns.
`preview`	`smart_action`	Preview email campaign.
`read`	`entity_crud`	Get detailed email campaign information
`send`	`smart_action`	Send an EmailCampaign.
`send_by_territory`	`smart_action`	Send a campaign to one territory's emailable, non-suppressed recipients — resolved from the per-territory static Segment that lead.ingest_territory produces…
`test_send`	`smart_action`	Send ONE real email for this campaign to an allowlisted address, marked is_test.
`update`	`entity_crud`	Update an existing email campaign

`email_template`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new email template
`list`	`entity_crud`	List email templates with filtering and pagination
`read`	`entity_crud`	Get detailed email template information
`update`	`entity_crud`	Update an existing email template

`email_tracking`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new email tracking
`delete`	`entity_crud`	Delete a email tracking
`list`	`entity_crud`	List email_trackings with filtering and pagination
`read`	`entity_crud`	Get detailed email tracking information
`search`	`entity_crud`	Search email_trackings with fuzzy matching
`update`	`entity_crud`	Update an existing email tracking

`form`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a marketing web-to-lead Form from a spec.
`list`	`entity_crud`	List forms with filtering and pagination
`read`	`entity_crud`	Get detailed form information
`search`	`entity_crud`	Search forms with fuzzy matching

`form_submission`

Operation	Mega-tool	What it does
`list`	`entity_crud`	List form_submissions with filtering and pagination.
`read`	`entity_crud`	Get detailed form submission information
`search`	`entity_crud`	Search form_submissions with fuzzy matching

`journey`

Operation	Mega-tool	What it does
`breakdown`	`report_query`	Get journey breakdown by dimension
`create`	`entity_crud`	Create a new marketing journey
`delete`	`entity_crud`	Delete a marketing journey (soft delete)
`get_transitions`	`workflow_action`	Get available transitions for a journey
`list`	`entity_crud`	List marketing journeys
`read`	`entity_crud`	Get detailed journey information
`search`	`entity_crud`	Search marketing journeys
`summary`	`report_query`	Marketing journey enrollment and completion analytics
`transition`	`workflow_action`	Transition journey to a new status
`trend`	`report_query`	Get journey trend over time
`update`	`entity_crud`	Update a marketing journey

`journey_action_step`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new journey action step
`delete`	`entity_crud`	Delete a journey action step
`list`	`entity_crud`	List journey_action_steps with filtering and pagination
`read`	`entity_crud`	Get detailed journey action step information
`search`	`entity_crud`	Search journey_action_steps with fuzzy matching
`update`	`entity_crud`	Update an existing journey action step

`journey_analytics`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new journey analytics
`delete`	`entity_crud`	Delete a journey analytics
`list`	`entity_crud`	List journey_analyticses with filtering and pagination
`read`	`entity_crud`	Get detailed journey analytics information
`update`	`entity_crud`	Update an existing journey analytics

`journey_condition_step`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new journey condition step
`delete`	`entity_crud`	Delete a journey condition step
`list`	`entity_crud`	List journey_condition_steps with filtering and pagination
`read`	`entity_crud`	Get detailed journey condition step information
`search`	`entity_crud`	Search journey_condition_steps with fuzzy matching
`update`	`entity_crud`	Update an existing journey condition step

`journey_enrollment`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new journey enrollment
`delete`	`entity_crud`	Delete a journey enrollment
`list`	`entity_crud`	List journey_enrollments with filtering and pagination
`read`	`entity_crud`	Get detailed journey enrollment information
`search`	`entity_crud`	Search journey_enrollments with fuzzy matching
`update`	`entity_crud`	Update an existing journey enrollment

`journey_step`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new journey step
`delete`	`entity_crud`	Delete a journey step
`list`	`entity_crud`	List journey_steps with filtering and pagination
`read`	`entity_crud`	Get detailed journey step information
`search`	`entity_crud`	Search journey_steps with fuzzy matching
`update`	`entity_crud`	Update an existing journey step

`journey_step_execution`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new journey step execution
`delete`	`entity_crud`	Delete a journey step execution
`list`	`entity_crud`	List journey_step_executions with filtering and pagination
`read`	`entity_crud`	Get detailed journey step execution information
`search`	`entity_crud`	Search journey_step_executions with fuzzy matching
`update`	`entity_crud`	Update an existing journey step execution

`journey_wait_step`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new journey wait step
`delete`	`entity_crud`	Delete a journey wait step
`list`	`entity_crud`	List journey_wait_steps with filtering and pagination
`read`	`entity_crud`	Get detailed journey wait step information
`search`	`entity_crud`	Search journey_wait_steps with fuzzy matching
`update`	`entity_crud`	Update an existing journey wait step

`landing_page`

Operation	Mega-tool	What it does
`list`	`entity_crud`	List landing_pages with filtering and pagination
`publish`	`workflow_action`	Publish a marketing Landing Page: render its block list through the server-side allow-list HTML sanitizer (no script/style/on* survive), store the sanitized…
`read`	`entity_crud`	Get detailed landing page information
`search`	`entity_crud`	Search landing_pages with fuzzy matching

`lead`

Operation	Mega-tool	What it does
`contact`	`workflow_action`	Mark a lead as contacted
`convert`	`workflow_action`	Convert a marketing lead (mark as converted to customer/opportunity)
`create`	`entity_crud`	Create a new marketing lead
`delete`	`entity_crud`	Delete a lead (soft by default, hard with flag)
`funnel`	`report_query`	Analyze lead funnel with conversion rates between stages
`grade`	`entity_crud`	Read a lead's full grading state: behaviour score, demographic grade score, letter grade (A/B/C/D), the score-factor breakdown, when it was last scored, and…
`ingest_territory`	`smart_action`	Idempotently ingest a territory's crm.Lead rows (email present, not suppressed) into marketing.Lead and reconcile the territory's static Segment ("Territory…
`list`	`entity_crud`	List marketing leads with filtering and pagination
`mql_handoff`	`workflow_action`	Marketing Qualified Lead handoff playbook: validates the lead, checks score threshold, optionally enriches, selects an SDR (round-robin), syncs to CRM…
`nurture`	`workflow_action`	Add a lead to a nurture campaign or update nurture status
`qualify`	`workflow_action`	Qualify or disqualify a lead
`read`	`entity_crud`	Get detailed lead information
`score`	`entity_crud`	Set a lead's LEGACY integer score (0-100).
`score_factor_analysis`	`report_query`	Analyze which lead-score factors (lead source and score band) correlate with conversions.
`scoring_distribution`	`report_query`	Analyze lead score distribution and scoring effectiveness
`search`	`entity_crud`	Search leads with fuzzy matching
`source_analysis`	`report_query`	Analyze lead sources and their quality
`update`	`entity_crud`	Update an existing lead

`lead_grade_rubric`

Operation	Mega-tool	What it does
`list`	`entity_crud`	List lead_grade_rubrics with filtering and pagination
`read`	`entity_crud`	Get detailed lead grade rubric information
`search`	`entity_crud`	Search lead_grade_rubrics with fuzzy matching

`marketing_lead_score_history`

Operation	Mega-tool	What it does
`list`	`entity_crud`	List marketing_lead_score_histories with filtering and pagination
`read`	`entity_crud`	Get detailed marketing lead score history information

`marketing_settings`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new marketing settings
`delete`	`entity_crud`	Delete a marketing settings
`list`	`entity_crud`	List marketing_settingses with filtering and pagination
`read`	`entity_crud`	Get detailed marketing settings information
`update`	`entity_crud`	Update an existing marketing settings

`segment`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a marketing Segment (audience/list).
`evaluate`	`workflow_action`	Trigger (re)materialization of a DYNAMIC/HYBRID marketing Segment: recompute its membership from the criteria DSL and update the snapshot (member_count…
`list`	`entity_crud`	List segments with filtering and pagination
`read`	`entity_crud`	Get detailed segment information
`search`	`entity_crud`	Search segments with fuzzy matching

`segment_membership`

Operation	Mega-tool	What it does
`list`	`entity_crud`	List the members of a marketing Segment (paginated, hydrated).

`ses_config`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Provision this org's SES sending config: runs VerifyDomainDkim and seeds the DNS rows to publish (so deliverability/dns_records returns them immediately).
`list`	`entity_crud`	List this org's SES sending configs (usually one).
`read`	`entity_crud`	Read this org's SES sending config (by id, or the active identity when id is omitted): sending domain, region, config-set, MAIL FROM, verification states…
`update`	`entity_crud`	Update mutable SES config fields (by id, or the active identity when id is omitted): from_name, from_email, reply_to_email, mail_from_domain…

`settings`

Operation	Mega-tool	What it does
`readiness`	`report_query`	Outbound readiness for this organization: the settings row id, whether the tenant has a CAN-SPAM postal address, the SES sender identity and its…

`sms`

Operation	Mega-tool	What it does
`send`	`notification_send`	Send an SMS to one or more recipients for the acting organization.

`sms_message`

Operation	Mega-tool	What it does
`list`	`entity_crud`	List sms_messages with filtering and pagination
`read`	`entity_crud`	Get detailed sms message information
`search`	`entity_crud`	Search sms_messages with fuzzy matching

`sms_number`

Operation	Mega-tool	What it does
`list`	`entity_crud`	List sms_numbers with filtering and pagination
`read`	`entity_crud`	Get detailed sms number information
`search`	`entity_crud`	Search sms_numbers with fuzzy matching

`sms_template`

Operation	Mega-tool	What it does
`list`	`entity_crud`	List sms_templates with filtering and pagination
`read`	`entity_crud`	Get detailed sms template information
`search`	`entity_crud`	Search sms_templates with fuzzy matching

`social_post`

Operation	Mega-tool	What it does
`approve`	`workflow_action`	Approve an IN_REVIEW social post (stamps approver + timestamp, cascades to variants)
`archive`	`workflow_action`	Archive a social post (terminal state), cascading to its variants
`create`	`entity_crud`	Create a new social post (idea/brief).
`delete`	`entity_crud`	Delete a social post (soft by default; cascades in DB to variants/revisions on hard delete)
`list`	`entity_crud`	List social posts with filtering and pagination
`mark_published`	`workflow_action`	Mark a SCHEDULED/APPROVED social post as PUBLISHED (records state; no network post)
`read`	`entity_crud`	Get detailed social post information
`reject`	`workflow_action`	Reject an IN_REVIEW social post back to DRAFT with an optional review note
`schedule`	`workflow_action`	Schedule an APPROVED social post for a future publish time
`search`	`entity_crud`	Search social posts by title/brief with fuzzy matching
`submit_for_review`	`workflow_action`	Submit a DRAFT social post for review (R9-validated: needs ≥1 variant, all within char limits)
`update`	`entity_crud`	Update social post content fields (title/brief/campaign/tags).

`social_post_variant`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a per-platform copy variant under a social post.
`delete`	`entity_crud`	Delete a social post variant (soft by default).
`list`	`entity_crud`	List social post variants with filtering and pagination
`mark_published`	`workflow_action`	Mark a single variant PUBLISHED against a human-pasted live post URL (no network call)
`read`	`entity_crud`	Get detailed social post variant information
`revisions`	`workflow_action`	List a variant's immutable body revisions, newest-first
`search`	`entity_crud`	Search social post variants by body text
`update`	`entity_crud`	Update variant copy (body/hashtags/link_url/media/ai_generated).

`suppression_entry`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Manually add an address to this org's do-not-contact list.
`delete`	`entity_crud`	Remove a suppression (re-enable contact) for this org — by entry id, or by identifier + channel.
`list`	`entity_crud`	List suppression_entries with filtering and pagination
`read`	`entity_crud`	Get detailed suppression entry information
`search`	`entity_crud`	Search suppression_entries with fuzzy matching

`visitor`

Operation	Mega-tool	What it does
`cohort_performance`	`report_query`	Visitor cohort performance — group website Visitors by an observable attribute (device_type, country, browser, utm_campaign) and report visitor count, avg…
`create`	`entity_crud`	Create a new visitor
`delete`	`entity_crud`	Delete a visitor
`list`	`entity_crud`	List visitors with filtering and pagination
`read`	`entity_crud`	Get detailed visitor information
`search`	`entity_crud`	Search visitors with fuzzy matching
`update`	`entity_crud`	Update an existing visitor

`visitor_session`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new visitor session
`delete`	`entity_crud`	Delete a visitor session
`list`	`entity_crud`	List visitor_sessions with filtering and pagination
`read`	`entity_crud`	Get detailed visitor session information
`search`	`entity_crud`	Search visitor_sessions with fuzzy matching
`update`	`entity_crud`	Update an existing visitor session

`website_tracker`

Operation	Mega-tool	What it does
`create`	`entity_crud`	Create a new website tracker
`delete`	`entity_crud`	Delete a website tracker
`list`	`entity_crud`	List website_trackers with filtering and pagination
`read`	`entity_crud`	Get detailed website tracker information
`search`	`entity_crud`	Search website_trackers with fuzzy matching
`update`	`entity_crud`	Update an existing website tracker

Parameter schemas and permission codenames are in the full reference — sign in — or call prism_introspect(dimension="capability_search", query="…") with your key.

In the full reference this application appears under entity_crud, notification_send, report_query, smart_action, workflow_action.